Perched on the edge of the iconic California coastline, Dream Inn Santa Cruz is a 165-room beachfront retreat renowned for stunning ocean views and world-famous surf just steps away. It’s also known for embracing technology to enhance guest experiences. The hotel has been a long-time user of Canary’s Guest Management System and was eager to adopt Canary’s Digital Compendium to further drive revenue and improve guest satisfaction.
Dan Smart, Director of Sales & Marketing at Dream Inn, brings over 20 years of hospitality experience to his work. With a career that began at the front desk, Smart has always prioritized innovation. His focus on guest experience and revenue growth made Dream Inn an early adopter of Canary’s tools—from Mobile Check-In to Dynamic Upsells—and a natural fit for Canary’s Digital Compendium.
Canary’s Digital Compendium serves as an intuitive, digital hub for all of the hotel’s essential information, including restaurant menus, amenities, hours of operation and more. Since implementing Digital Compendium, Dream Inn has experienced glowing reviews from guests and staff alike.
“We’ve received great feedback from our guests on the functionality of the platform and the ease of navigation,” Smart said. “Right away we had guests requesting upsells like add-on amenities and late check-out.”
One of Digital Compendium’s standout features is its ability to promote upsells to guests. In its first month, Dream Inn Santa Cruz saw a 48% increase in total upsell requests.
Guests can scan QR codes displayed throughout the hotel to access the Digital Compendium. From there, they can access hotel information and request amenities and upsells—including wine, late check-outs and early check-ins—right from their phones.
“You’ve given me an additional revenue center,” Smart said. “We’re all looking for ways to upsell and offer more to guests. It makes it easy for clients and guests just to click a button to pay for early check-in—and that’s done. I think it’s cool.”
Dream Inn Santa Cruz was already generating significant revenue through Canary’s Dynamic Upsells product, particularly from early check-in requests. With the addition of Digital Compendium, the hotel has amplified upsells revenue by showcasing upsell opportunities alongside hotel information guests seek, making it even easier for guests to make purchases.
“The Dream Inn Santa Cruz is a busy hotel,” Smart said. “We run at 89% occupancy for the year. We need to find other ways to drive revenue. Digital Compendium is another revenue source. It integrates seamlessly with our existing upsells and has already amplified revenue. It pays off!”
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